When I think of companies that have had extremely successful marketing campaigns, the first that comes to my mind is almost always Apple. After years in the shadow of Windows, he came back en masse after focusing on mobile devices. With this popularity, they are also familiar with Mac computers: it's really the story of an old dog who not only learns new tricks but also creates his own.
Over the years, I have read many articles about Apple, many of which are bold fanatics who say how good they are. Others are more informative, talk about the evolution of the company or review the latest versions and rumors about the next. My favorites are those who analyze how Apple has managed to market its products and become the power they have today.
So, why is Apple so successful? Here are five great articles on Apple Marketing.
1. Case Analysis: Apple Inc; 2008
This well-written analysis was conducted for a Harvard Business Foundation in 2008. Find out how they scored and scored the first iPhone and the changes that were incorporated for different demographic characteristics. For example, they observe how marketing has been adapted to Indian consumers. Very complete, it is this one which should allow seeing how they used the models of strategic management to pilot their new product.
2. The marketing of the Apple iPhone 5 has begun: a case study
The iPhone 5 was launched last year and the advertising was huge. Mainly Apple, who has always been good at increasing the frenzy of their products. When the news about the iPhone touched consumers, it was through an organized event to which the company invited bloggers, influencers online and media sources. Everyone knew what was coming. Rumors about the iPhone 6 are already starting to circulate. This article explains how Apple has handled the exaggerations in the past and is an excellent read to know what to expect from the new version somewhere on the horizon.
3. Apple iPhone 3G: Marketing Case Study 50
This is part of a 50-year marketing case study by Ad Age. In particular, this is the iPhone 3G, which is still a model very used by many iPhone users who chose to stay with him rather than buy the latest version. As this is an online edition of a print magazine, it is expensive to read the entire article. But in reality, it's a great magazine subscription if you're interested in marketing and advertising.
4. Talent Management Lessons From Apple:
A Case Study of the World’s Most Valuable Firm this is probably the most comprehensive article I've read about Talent Management and Apple. It is a series of four parts that analyze the history and politics of society. It also considers it not only a truly prosperous enterprise but also the most "valuable" in the world. Give you an interesting perspective to read absolutely.
More interested in how they managed to establish and develop their brand? It's an Apple element that has always fascinated me. Not because they were so successful, but because they had already been well qualified before. They really managed to change their image into something completely new, and this article explores this fact. It also addresses the issue of brand loyalty, which is an important part of Apple's success. People who love Apple really love it and that has always been the case to a certain extent. PC vs. Mac debate has lasted for decades and now it has expanded under the broader banner of its mobile devices.
Apple is a fascinating company that has created a marketing strategy that cannot be overcome. These five articles explore this campaign in depth and analyze the broader politics and plans of one of the most powerful societies in the world. Whoever has changed the world of technology forever?
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